Bird Dog
Run Club


Culinary Maestro and Trailblazer: Crafting Connections through Hood-to-Coast

Embark on a culinary journey with the visionary Chef and Owner of two revered restaurants
in the heart of Portland, OR. Together with a passionate and dedicated team, we are set to
weave a tapestry of unity among fellow runners at the yearly Hood-to-Coast event. But,
before our feet hit the pavement, our collective mission is to raise funds that echo
beyond the kitchen—to support the groundbreaking work of the Providence
Cancer Research Center. Join us as we blend the flavors of gastronomy
with the rhythm of the run, creating a harmonious symphony of
purpose and passion.


The Objective:

Igniting Hearts,
One Stride at a Time.


The Challenge:

The Bird Dogs run in the shadows.
Their mission remains a well-kept
secret, waiting to be unveiled.



The Work:







Strategy:
Cristian Gonzalez 

Art Direction & Design:
Aidan Coulson
Elizabeth DeRocher 

Copy:
Mari Dika
Riane Colquhoun



Nestled in the beating heart of downtown Portland, Nau offers a boutique experience unlike any other.
Here, the curated collection of sustainable clothing is not just attire—it's an invitation to embrace your
individuality. Nau stands proudly at the forefront of this avant-garde movement. Step into a realm
where fashion is a harmonious blend of conscience and creativity, and where every piece tells a
story of innovation, style, and a commitment to a brighter, more sustainable future.


The Objective:

Weave a timeless message that resonates with the
curious minds of quality-conscious fashionistas.


The Challenge:

In the realm of fast fashion, Nau's commitment to
sustainability is often overlooked, and the brand is
mistakenly perceived as just another clothing store.


The Work:




Strategy & Copy:
Cristian Gonzalez

Art Direction & Design:





Jently

for every bite.


Jently, a revolutionary night guard brand, unveils a soft embrace of dentist-qualit protection
for those grappling with bruxism. Delve into a world where comfort meets resilience, and
sleep becomes a sanctuary guarded by innovation. Say goodbye to the ordinary and
embrace the extraordinary with Jently—the night guard that transforms bedtime
into a blissful, worry-free experience filled with dreams.


The Ask

Cast a radiant glow on nightly routines.
Jently's night guard, a pinnacle of
serenity for nocturnal comfort


The Challenge

In the dynamic landscape of B2C, Jently,
a nascent night guard brand, is on a quest
to establish itself as the go-to, trusted
sanctuary for nocturnal relief.


The Work:




Strategy:
Cristian Gonzalez


Copy:
Rebecca Chen

Art Direction & Design:

Kelechi Nwankwoala